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Road Cycling In Boone, North Carolina

In 1981, while talking with his brother Richard about bicycles, Garry Snook had an "Aha!" moment. After doing some research on the bicycle industry, he did what any practical PhD candidate in Finance, with a wife and a second child on the way does: He and his wife, Sharon, started a bicycle catalog company, because they saw an opportunity to serve customers better. Garry and Sharon leveraged their life savings to start the company, and Sharon came up with the name. They called their young startup Performance Bicycle and focused on a simple mission: great products at great prices.

It's a story still in the making.

More than 30 years later, we're still delivering great products at great prices and much more. Today, we're the No.1 specialty bicycle retailer in the U.S. with a network of more than 100 stores nationwide plus PerformanceBike.com. Our goal is to provide the best customer experience possible to all cyclists, from the recreational rider to the avid enthusiast.

Garry & Sharon Snook with catalogs from the late 1980s
Performance Bicycle home office enterance
Performance Bicycle customer looking at bikes in Raleigh, North Carolina
Great Ride Series - Group Ride ready to leave store

Welcome to Passion,
North Carolina.

Performance Bicycle resides at the crossroads of passion and obsession, just a short bike ride outside of Chapel Hill, NC. What began as a bicycle catalog company over three decades ago has today grown into a community of 2,000 associates whose knowledge and expertise, along with our online Learning Center, supports hundreds of thousands of cyclists who ride all over the United States. Learn more

Home office employees out for a lunch time bike ride

There's a community
in every Performance
Bicycle Store

People become part of the Performance Bicycle community for more than the great value we offer. Walk into any Performance store. You'll discover an amazing one-stop cycling resource: Like our Great Ride Series that caters to all skill levels; we also offer in-store clinics; and we provide support for local cycling events. Learn more

Customer checking bike in for a Spin Doctor Tune Up
Performance Bicycle associate offering support at a race in Colorado
Great Ride Series - Group Ride on greenway in Cary, North Carolina
Mountain biking in beautiful Colorado

There are things about Performance Bicycle that are just plain extraordinary. It's about the countless details that go into your experience while visiting one of our stores: from a warm welcome to finding the perfect solution; from going on a ride with us to taking one of our clinics. All of it matters because we think the bicycle matters, not only for what it can achieve for an individual, but also for a society. That's how important we think cycling is and why we're passionate about providing the best customer experience possible to all cyclists of all abilities. Enjoy the ride.

Learn about career opportunities

At Performance, we strive to create a culture that celebrates diversity and inclusiveness. Learn more.