Shop by Category
Shop by Brand
New Products
25% off 25+ Items Free Shipping 25% off 25+ Items


Santa Monica Performance Bicycle


Join us for our Grand Opening weekend on April 24-26. There will be plenty of great deals on hand, doorbusters up 60% off, all bikes on sale, and a chance to spin our Prize Wheel to win great prizes. Line up before 9am each day to receive a $20 money card.

Our new store is located in the historic Wilshire Theater. From the minute we saw it, we were excited about the possibilities the new space created for an excellent customer experience.

Historic Wilshire Movie Theatre
1314 Wilshire Boulevard

We've done our best to renovate the space to preserve its heritage as part of Santa Monica, while creating an exciting evolution of your favorite bike shop. The new location has lots of benefits, including an improved layout that makes it easy to find what you're looking for, as well as more space for our free Spin Doctor Maintenance Classes, Great Ride Series group ride meet ups, and movie nights.

Yep. Movie nights. We did say it was an old movie theater, right?

Starting Sunday 4/19, if you spot the Performance ELF driving around Santa Monica, snap a pic and post it to Facebook, Twitter or Instagram with the hashtag #elfyourdrive for a chance to win a $500 Performance Bicycle gift card.

Come join us as we celebrate National Bike Month with Movies In May. Every Tuesday at 7PM in the month of May we'll be showing one of your favorite cycling movies. Bring the family, your friends, and enjoy the show.

  • 5/5 - Breaking Away
  • 5/12 - American Flyers
  • 5/19 - Pee Wee's Big Adventure
  • 5/26 - The Bicycle Thief

Free admission. Bring a camp chair to sit on.