Jeffrey’s Staff Bio

Learn more about the jamin ginger!

Jeffery - Our Social Media Specialist cycling on a road bike
Jeffery - standing next to his gravel Niner bike

Jeffrey Morton

Position: Social Media Coordinator
Location: Chico, CA

When he’s not sprinting for the podium at NorCal’s most competitive criteriums, Jeffrey can be found smashing double black diamond MTB trails with reckless abandon. A certified speed fiend, Jeffrey is the type of rider who makes you question the laws of physics and tire grip. At Performance, Jeffrey manages our social media accounts and works his butt off to create engaging bike content for the world to enjoy.

Favorite Bike Accessory:

Handlebar bag with a yerba mate can for later in the ride

Favorite Place to Ride (Road Bike):

Sonoma County, California. “I love the forested and mountainous terrain of the coastal west county and the inland east county. Steep, long climbs and fast technical descents.”

Favorite Place to Ride (Mountain Bike):

“Choosing a favorite place to mountain bike is like choosing your favorite-colored skittle, all you really want is the sugar, or in this case the thrill. But if I had to choose a single place it would be Downieville. I love flowy riding but prefer the chunky technical terrain that always challenges the rider.”

Jeffrey’s Bike Garage

ORBEA ORCA Road Bike on the road
Orbea Orca
  • Crank –Shimano Ultegra R8000 (53/39T)
  • Cassette – Shimano Ultegra 12 Speed (11-30)
  • Chain – Shimano Ultegra/XT
  • Derailleur – SRAM Rival AXS
  • Shifters – SRAM Rival AXS (Wireless)
  • Wheels –ENVE 45 Foundation Series (45mm Depth)
  • Tires – Vittoria Corsa N.ext (Black) (Tubeless) (700c x 28mm)
  • Saddle – Specialized Power Pro w/ Mimic
  • Pedals – Time XPRO 10
  • Bottle Cages – Elite Custom Race Plus
NINER RTL Gravel on gravel road
Niner RTL
  • Drivetrain – SRAM Rival Mechanical (11 Speed)
  • Shifters – Rival Double Tap (40T)
  • Wheels – DT Swiss G1800
  • Tires – Schwalbe G-One All Around Gravel Tires (Black) (Tubeless) (700c x 45mm)
  • Saddle – Prologo Dimension
  • Bottle Cages – Blackburn Comp (Silver)
Specialized Stumpjumper Evo Alloy
  • Drivetrain – SRAM GX AXS
  • Shifter – SRAM GX AXS
  • Brakes – SRAM Code RSC (200/180mm)
  • Cassette – GX Eagle (10-50T)
  • Crankset – Raceface Turbine (170mm)
  • Chainring – Raceface Oval (32T)
  • Pedals – Shimano XTR Trail
  • Fork – Rockshox Lyrik Ultimate (160mm Travel)
  • Rear Shock – Fox Float X Performance (155mm Travel)
  • Handlebar – PNW Range Gen 3 (35mm) (780mm)
  • Grips – ODI Aaron Gwin V2.1
  • Seatpost – PNW Loam (150mm Travel)
  • Saddle – Specialized Bridge Comp
  • Custom Wheels: Mullet Wheel Configuration (29” Front/27.5” Rear)
  • Front Rim – Stans Flow MK3 Front (29”)
  • Rear Rim – Stans Flow CB7 Rear (27.5”) (w/ Cushcore)
  • Hubs – I9 Hydra Hubs
  • Spokes – DT Swiss Competition Race
  • Front Tire – Maxxis Assegai (29 x 2.5”)
  • Rear Tire – Maxxis Shorty (27.5 x 2.3”)