Performance Partners

Bike path at night

At Performance Bicycle, community engagement is not just a buzzword, it’s an essential part of who we are. Cycling a way of life and we aim to support cyclists through a variety of channels such as event sponsorships, social media collaborations, team support, and non-profit funding. Learn about our partnerships below.

Our Partners

NorCal Cycling

NorCal Cycling

A master of race breakdowns, Jeff Linder of NorCal Cycling takes us along for ride. Competing at the top criteriums in the U.S., Jeff shares insightful commentary to help make us better bike racers.

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The Vegan cyclist

VC Adventure

“An average dude trying to do above average things,” Tyler (AKA the Vegan Cyclist), shares his spirit for adventure with us through his relatable and engaging content.

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EJ’s Training Camp

EJ’s Training Camp

Pushing limits and making racing fun again, EJ shows us what it takes to go from beginner to the top level of regional racing.

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North State Composite Mountain Bike Team

North State Composite Mountain Bike Team

With a mission to “get more kids out on bikes,” NSC focuses on youth access to mountain biking. Comprising of riders from local high and middle schools, NSC aims to “inspire and empower” kids to find their passion for cycling.

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Chico Cycling Team

Chico Cycling Team

Promoting rider development through lifestyle and community outreach, the Chico Cycling Team is Northern California’s premier race team. Helping riders reach their full potential as racers and human beings.

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Chico Stage Race

Chico Stage Race

A time-honored mainstay of the California road racing season, the Chico Stage Race brings cyclists from across the Western U.S. to the North State for a weekend of high-caliber pedal-powered competition.

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Wildflower Century

Wildflower Century

An annual North State classic, the Wildflower Century challenges riders to push their limits on a ride through the beautiful flower-laden foothills of Butte County. With multiple route options and thousands of riders, the Wildflower is an unforgettable experience.

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Chico Velo

Chico Velo

Advocacy, Education, and Stewardship – Chico Velo promotes cycling for transportation, recreation, and heath. Making cycling better for everyone.

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Velo Promo

Velo Promo

A stalwart of California bike racing, Velo Promo has been presenting bike races in the region for over 40 years. The training grounds for numerous professional cyclists, Velo Promo races are an integral part of California cycling culture.

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Sacramento Cyclocross

Sacramento Cyclocross

Cross is coming and there is no better place to get dirty than at Sacramento Cyclocross. With races from October to December, Sac CX is the perfect place to try out this challenging and fun discipline.

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